Showing posts with label business writing. Show all posts
Showing posts with label business writing. Show all posts

Friday, 3 December 2010

How've you been?

I really think we should be hibernating. Winter is not meant for working, but working's what I've been doing.
So I've missed a few Tuesdays. Not in the real world of course. Nope, I've been working.

We found that our house wasn't earthed, and I wanted to pay the wonderful electrician for all the work he did to deprive our home of its ability to kill us at any given time. I had to go out and earn that. Also I'd splashed out on stuff I needed to complete projects, like perfumery materials and wool (different projects, obviously, or maybe not), and to replace things that fell to bits like washing machines and socks. The result was that I had to give up my life-changing - and hibernating - time to earn my keep.

To be fair, when I go out to work I get to think, have ideas, write, or train other people to write better. It could be worse.I usually relish the chance to do a bit of writing training, but when some of those people are in the room against their will because they are unhappy with their jobs, running a workshop can be like six hours of swimming through mud. At the end I feel like I need to be plugged into a recharger for a week and a half.

So it made me think, after working for a couple of weeks with people who don't enjoy their work, how outstandingly lucky I am to have got to a place in life where I can do things I love - mostly. I've been a council gardener, worked in media planning at an ad agency, sold space in a newspaper (but not enough of it), played in bands, taught yoga and been paid for writing about handmade soap. It's led to a working life I enjoy: thinking, advising people on their businesses (and I really love that), having ideas, writing and teaching.

Today, I got a new book. It's called Job Hunting 3.0 and it's by Richard Maun, who I met at a little do for authors. I don't want a job, not exactly, but I do want to keep working freelance with nice people and it's got many a handy hint that will help me do the preparation for my meetings with them. (I went to one last week, and I was so out of practise, and so tired after the mud-swimming, that I was useless!) So in a roundabout kind of way, I'm recommending that if you don't like your job,you buy this book, study it and go find a new one that you do like. If you know people who don't like their jobs, get it for them for Christmas. That way, when I go out to run a writing workshop, I'll be more likely to meet people who really want to be there.

 I hope you're happy in your working life this week, that you've left a bit of space for diong something unusual, and that if you don't love what you do, you'll consider taking a leap in a positive direction. And now, I'm going to wrap myself in thick woollies and get back to my hibertation.

Wednesday, 14 July 2010

This one is just right

Jam, in Falmouth, is the perfect cafe. That's it on the left. The coffee is unbeatable, the ice creams are irresistible; the furnishings are reassuringly worn and scattily selected.
There's even a dog, an adolescent black labroador, who is quite stupidly friendly.
You can sit down, or stroll around listening to excellent music, flicking through the second hand CDs for sale, or browse the small but impressive selection of books.
Jam is one of the reasons I agree to take the 97 hour train journey from Paddington to Cornwall at least once a year, to teach on Univerity College Falmouth's professional writing course.
It's not really 97 hours, it just feels like it, especially when the air conditioning is set to Arctic and the buffet closes at Exeter so a small man with a calculator can count what's left. No, I have no idea why he can't just sell it instead. You'd have thought it would save some bother along the way, but never mind. Just remember to pack a picnic box.
It's a shame (for me) that Jam is 300 miles from my house, but maybe one day I'll have one like that within walking distance. In the meantime, I aim to recreate the Jam atmosphere in my front room. It's great for working, having ideas, jotting down lines of dialogue, reading books and generally reassuring yourself that life really is worth the bother.
Please do go there, and feel free to recommend your own favourites.

Sunday, 14 March 2010

Duty, deadines, determination and discipline


Deadlines. We deal with them all the time. They approach steadily, never by themselves, and we have to hit them before they crash and get us into trouble. I like to imagine them as like the little green aliens in Space Invaders games. The longer you leave them they faster they approach and the more they proliferate. When you've got someone chasing you, or a meeting report with a date and your initial written beside it, you know what you're dealing with. They want it by Friday, you aim to get it there on Thursday night (or if it's me, more likely Saturday morning because unless I'm given strict guidelines, 4a.m. still counts as Friday night).

What about the projects that don't have set deadlines, the ones you can put off for almost ever? How do you make sure that they ever get finished? At the risk of beginning to sound like a Victorian moralist, last time I wrote about duty and now I'm thinking about discipline.

Now I'm cutting myself loose from my biggest client to do my duty, I'm going to have to set my own goals, impose my own some deadlines then make sure that I want to hit them. We can use time management techniques to sort out which ones to do first, or to delegate or ditch entirely. We can get ourselves into good habits. We all have some of those: I wouldn't dream of going out without brushing my teeth or locking the door; I always recycle everything the council take; I even bring my plastic back from my holidays.

But to make things happen, you really have to want to make them happen. Without the determination, it all fades away. Finishing off books, for example, everything that you have on your "wouldn't it be nice..." list. How do we set and stick to our own deadlines when no-one is chasing us, or won't pay us if it doesn't get finished? Now that all my big projects are going to be like that for a year at least, can I be relied on to chase myself up? What's my incentive to keep shooting down the aliens?

It's not so much about the small stuff with me; I procrastinate on a grand scale. I take on to much big stuff, then stretch myself beyond any reasonable limit, filling my screen up with thumping aliens and buzzing about like a bluebottle trying to knock them all out before they invade. (And if you don't know what it's like to play Space Invaders, go here www.freespaceinvaders.org. Or even if you do.) In the early 1980s, I did get quite good at Space Invaders, up to 14 screens. You do it by keeping a cool head and a sense of perspective and by wasting loads of time getting good at it. Probably a bad example of discipline.

It's a question of deciding what's important. Then getting on with it. I've got my list (see earlier topics) and I'll make myself a future mood board. (Of which more soon.) From May to July I've got to spend time clearing out old projects that I really will never finish, so that they don't weigh me down with guilt.

Talking of which, if you're anywhere near W13, put 15th May in your diary. I'm having a car boot sale, except in my own front room and just for nice people. I'll be making coffee.

Discipline. Yes. Let's impose a little and bring myself back to the point. From May 2010 to April 2011, the year I've given myself to get things done, I need to get things done. There's definitely going to be some room for slacking about faffing and fiddling, because it's in the faffing and fiddling times that you have your best ideas, as long as you've been taking the time to observe, contemplate, consider and plan. And talking of plans, I've got one, but I'll keep it flexible, because all the best plans should adapt to fit the circumstances.

As stated in many other places on paper and in the ether, I plan to have a building where I can run writing workshops and yoga classes and where people can come for a good creative think, and a decent coffee. So let's see how we get along, shall we?

Thursday, 20 August 2009

Crystal Balls for Business Writers


"Now that we've all gone casual and chatty when we write," said Mr. 4160 last night, "what do you think will be next? Going serious and using masses of jargon?"

So I had a bit of a think.

Based on what happens in writing workhops - the ones I've been in; I can't speak for the others - I'd predict that we're going to be tidying up our English. At every workshop I've run, I've told everyone that they are not in a grammar class and no-one's going to start lecturing about accuracy; on the other hand, when you're in a room full of people who write for a living, and no-one's going to judge you if you've got a question, it's probably a good time to air your worries. I might ask, opening the shutters a little, "Where would you use brackets and where would you use dashes?" Then it all pours out: semi-colons, it's and its, different to, than or from. Just like which knife and fork to start with, it's not life and death, but people want to do it right.

In my experience, there are two groups of people who say they don't care about where apostrophes go. The first: people with masters degrees in languages, literature or linguistics. The second: the deeply insecure who hate being taught and disliked the way they were forced to learn at school.
Greengrocers care deeply where apostrophes go; they just get it wrong.

The first group talk about the Greengrocers' Apostrophe, the one that turns up in "Apple's £1 a basket" or "Fresh farm egg's". There is a common misunderstanding that apostrophes go in plurals, which they don't if you follow the generally accepted, current guidelines. The outstandingly educated people I know put it all into historical context and talk about the evolution of language; if that's the way the common man writes, then that is the way the language will go. Mind you, they wouldn't be seen dead with their own apostrophes out of place. (For the best ever discussion about this read David Foster Wallace in Consider the Lobster.)

The second group never seem to mind if their spelling is corrected. It's fine for spelling to be unequivocally right or wrong (although any research into Mr. Shakespeare's or Miss Austen's original works might change their minds) but questioning their grammar and punctuation is like suggesting they work on improving their dancing, driving or sexual techniques.

Nope, I think that the greengrocers do care. Why else would they bother to put them in at all? There's a beautiful mix up I've seen in a cafe window: Tea's, Coffees and Breakfast's. What was it that went through the mind of the signwriter as he or she wrote it? What is it about coffees that makes it exempt?

That picture was in New Look's window in York this summer.
Gladiator sandals was £20. Did no-one ever say, "Ahem, shouldn't we say "were" because there's more than one sandal?" Not one person? In the whole approval process from concept to window, everyone thought it was fine to write was instead of were? I'll tell you who would have kicked up a fuss, anyone French, German, Spanish or Italian who had learned English at school. One of my foreign colleagues recently asked me why a native English speaker had made a particular mistake and the best answer I could give at the time was, "He's doing his very best but he's not as well educated as you are." Rude, I know, but what would you say?

For me, taking time to check that your writing says what you mean is simple politeness. You are hoping that someone will read it and understand it, then act on it. New Look were hoping that people would buy the sandals; the cafe wants to sell breakfasts and they probably will. Only the most severe of Trussites would punish errors by withholding their business.
If you want to check that your writing is clear, pass it to someone else to read out loud; if they trip over the words, then it needs more work. BBC newsreaders say they can read anything, live with no rehearsal, as long as it's been punctuated correctly.

For me, getting it right it not about the writer and his or her ego, their past education, their concerns about where they fit into the class system, authenticity or any of the other excuses I've heard. It's about being considerate, kind and polite.

It's like deciding whether or not to use the indicators when you're driving or sticking your arms out when you're cycling. It's making your intentions clear to others so that they can make a decision based on what you are telling them. If you can't be bothered to give clear signals, whether they are hands, flashing lights or semi-colons, then you are being inconsiderate. If you're misunderstood it's your own silly fault.

Life's too short to waste time explaining yourself twice. Once is bad enough.
If you'd like to check the guidelines go for the Penguin Writer's Manual. It's small, light, cheap and easy to read. It sheds light where there is darkness.

Incidentally, Word's built in grammar checker quite often gets it wrong.

If you'd like to come to one of our workshops, get in touch.
If you'd like us to run one at your organisation, same applies.

Saturday, 15 August 2009


Writing workshops coming up. Want to come too?
We'll be at the Swedenborg Society in Bloomsbury on 25th September, 23rd October and 20th November, Fridays all.
Do say if you'd like to come along. (They're extraordinarily good value, full of practical and inspiring ways to keep you writing even on your blank paper days, and make you even better at it.
We also have very good biscuits.
We'll be in a fascinating setting with equally fascinating people and you'll bounce out at the end of the session full of good ideas.