Showing posts with label ideas. Show all posts
Showing posts with label ideas. Show all posts

Wednesday, 18 November 2009

The Mice's Tail


One more seasonal story.

Once upon a time there were two mice who were getting by quite nicely in a medium-sized house in Bloomsbury, the literary part of Victorian London. They spent most of their time in the basement which was where the kitchen and pantry were, and although the kitchen maid kept everything scrubbed very clean, the cook dropped enough nuts and raisins about the place for them to live really rather luxuriously. They would sleep during the day, curled up behind the fireplace, which had all the modern conveniences including a built-in oven and a place to heat the irons.

At night, when the servants had finished washing all the pots and pans, scrubbing the floors and hanging all the washing out to dry, the mice came out to play. They were fairly careful not to chew through anything important; they realised that it was a very good idea to let the household think there were absolutely no mice there at all. They had observed with horror what had happened next door when they'd brought a cat into the house.

One winter it was terribly cold in the basement at night so they decided to venture upstairs. Squeezing under the living room door, they found themselves in a magical fairyland and were astonished by the beauty of what they saw. In the middle of the room was an enormous tree, as high as a thousand tiny mice. But what really astonished them were the hundreds of little pink mice who were sleeping in its branches. The two London mice had never really stopped to think what colour they were, but once they realised that they were a nondescript shade of dull grey, they began to be a little disappointed.

"Pink mice!" called the first mouse in a shouty whisper but not a single one of them moved so much as a whisker.

The second mouse joined in and the two of them spent a good 20 minutes making as much noise as they could to try to wake up the pink mice so that they could all play together. Nothing! Not a thing. Not even a polite "hello".

"I wish I could be pink,” said the first mouse. "I wish they would tell us how they got to be that pretty colour."

"I would like to live in a tree where everyone could see me," said the second mouse and they both set about jumping up and down shouting again to see if they could get some answers to their questions.

The mice got so tired that they decided to give up and go to sleep, but they were so impressed by the beauty of the big tree with its beautiful glass decorations and its immense pink mouse population that they curled up in a corner of the sitting room instead of going back to the basement.

The next morning the mice were woken up by three boisterous children who bounded into the room followed by their nanny then their mother and father. Watching carefully from their viewpoint underneath the piano, the mice waited to see what would happen. The children are raced over to the tree and all shouted,

" Please, please! Mummy! Daddy! May we have a sugar mouse?"

"Of course you can, my darlings,” said their beautiful mother in a soft voice which was very different from anything they had ever heard in the kitchen. The children raced to the tree and each one of them grabbed a pink mouse from the fragrant branches. Our two little grey kitchen mice were a little bit envious to see the affection shown to their distant pink relatives. Then, horror! They shivered with fright when these apparently pleasant children grabbed hold of their mice and bit their heads off! They retreated as far as they could, pinned themselves back to the wall underneath the piano and stayed there for the rest of the day shaking with fear until it was dark and quiet again.

When they were convinced that there was absolutely no one left awake in the house, and after a few false starts, they crept more quietly than mice had ever crept before, back down to the kitchen and the safety of the little hole behind the fireplace. They feasted on a sultana and thanked their lucky paws that they were grey.

Saturday, 24 October 2009

Wake Up and Smell the Roses

This week I was invited to spend a morning working with business students, pushing them to invent a new product to raise money for a good cause, and create the campaign to go with it. Our two hours were organised chaos, just the way I like it, and by the end of the session we had three decent ideas which I can present to the Lush creative team (if the students remember to email them to me). One man was the bounciest, noisiest and most enthusiastic; he got his idea through by sheer determined but good-humoured domination. When I worked as a lecturer, I was always told to make sure everyone got an equal hearing. In real life, if this had been a Lush recruitment session, he would have been the one who got the job.

That evening, I was in the smart end of Victoria, Belgravia perchance, at the delightful little posh scent shop, Les Senteurs, for their 25th birthday celebrations, Marie- Hélène Rogeon of Les Parfums de Rosine and her expert perfumer, François Robert, came to talk about their range of rose scents. Marie- Hélène has a passion for roses which she grows in her own garden. She also has a perfumery heritage; her great, great grandfather made Eau de Cologne for Napoleon III. When she recreated designer Paul Poiret's 1911 perfumery, she invited François - already a respected 'nose' - to develope fragrances to match the widely varying scents of her own roses. As they talked about their different rose perfumes - one that smells of oranges and lemons (and roses of course), another of mint, then ginger, saffrom and even chocolate - a picture developed of their creative process which goes something like this.

Marie- Hélène: I've a rose that smells of lemons.
François: That's impossible. Roses don't smell of lemons.
Marie- Hélène: No really! I'd like you to create a scent that matches my lemony roses.
François: Roses smell of rose.
Marie- Hélène: I'll send you some of them.
François (as he opens the box of roses): OK, I see what you mean.
Result: Un Zest de Rose, a fresh, light lemony rose fragrance.

After going through a similar process with the ginger scented roses, the sand roses that smell of sea salt, the mint ones, the blackcurrant and the ginger ones, François Robert was convinced. Roses don't just smell of roses.

So, after a couple of glasses of Les Senteurs' delicious champagne, I asked M. Robert if his advanced technical training had shackled his imagination. He laughed kindly and explained that in perfumery, there are two rose scents: absolute and essence. Rose absolute is light and fresh. Rose essence is deeper and heavier. Both are excruciatingly expensive. Working with Marie- Hélène had obliged him to accept that the rose's natural fragrance is rather more intriguing and variable than he had imagined. He's off to visit David Austin's extraordinary garden soon but said that his favourite is the simple rose that grows at the roadside in hedgerows. He also thinks that unscented roses are pointless, no matter how beautiful they look.

Marie- Hélène and François make up a creative team which works beautifully. Passion, inspiration and confidence, matched with technical pefection, skill and even more (but quieter) confidence, Marie-Hélène knows what she wants and François Robert knows how to create it. The result: works of art. (IMHO.)

There are three parts of creativity: ideas, skills and the ability to get it done. Sometimes they exist all in one person. Sometimes it's a duo, sometimes a trio. When it's successful it can turn into a whole company. Occasionally creative people are criticised for not having all three. Don't let that put you off. Spot your strengths and find people you can work with who have the ones you lack. Then things start to happen. What you do need, like Marie-Hélène or my bouncy business student is the determination to go get 'em.

Footnote: If you think that wearing scent is a trivial luxury, bear in mind that the world of fine perfumery fills fields with flowers, bees and birds employs Europe's travellers to pick the petals and changes our mood for the better. Put one one your Christmas list. Don't buy a big bottle of the cheap stuff instead; get a small, precious pot of the real thing.

www.les-parfums-de-rosine.com
www.lessenteurs.co.uk

Wednesday, 14 October 2009

Quoting Mr Jim Alfonso Laurel

I don't usually nick other people's words to fill up my own space - in fact this is a first - but Jim Alfonso Laurel (this may be his pen name) deserves credit. When I'm working with writers my aim is usually to get their work read and acted upon. How can you make your writing interesting enough for your reader to start at the beginning and keep going until the end, then do what you want them to do? In fact, I shan't be doing what Jim Alfonso Laurel wishes, but I couldn't help reading to the end. His is only a slight variation on a theme with which most of us are unfortuantely familiar, but I do like his approach. Back soon with some of my own words. I just hope I can make them as compelling as Jim's.


Don't call him though.


Dear Sir/Madam,

Before I proceed, I must first apologize for this unsolicited letter to you. I am aware that this is certainly not a conventional way of approach to establish a relationship of trust, but I do have limited choice. My name is Jim Alfonso Laurel a Solicitor working with HMCS(HER MAJESTY COURT SERVICES), London United Kingdom. Actually, I got your contact address from the internet while searching for a reputable business partner in your country's public records. My Late client, a business mogul who had casinos and restaurants, lived in Spain for many years, my client, his wife and their one child were involved in an underground train crash in the eastern city of Valencia as Victims of the Tuesday, 4 July 2006, Incident that befall the Spanish You can confirm through this website

(http://news.bbc.co.uk/2/hi/europe/5143738.stm)

Before his death, on my advice as his lawyer he deposited One Trunk Box, containing the sum of $7.3M (Seven Million, Three Hundred Thousand US

Dollars) as a family valuable with a security company here in London, on a highly security form but he did not disclosed the content of deposited consignment to the Security company, for security reasons. The security company has mandated me to present any family heir/next of kin for claims, before the consignment gets confiscated or reverts to the Bureau of Diplomatic Security, as unclaimed consignment. So I decided to search for any of my late client's relative which has been very difficult for me, as he did not declare any other person, address, partner or relatives in the official paper works of his consignment deposit. He was my private client.

I will not like you to involve any third party in this transaction, just me and you .Besides I am doing this on my own personal capacity and do not wish t o bring my office into it.

Against this backdrop, my suggestion to you is that I will like you as a foreigner to stand as the next of kin to my client, with my position as his lawyer, I will now appoint and recognize you as the heir/next of kin.

I will obtain every relevant document from the probate to make your claim legal. Note that this process is not risky in any manner and it is completely legal but might not be justified morally.

Once the deposit is released to you, I am proposing 20% of the total sum to you for your involvement.10% would be set aside for any expenses that could be incurred during the transaction. I would retain 50% for myself.

Note that when the whole documents are ready, I will direct you on how to approach the security company and make application for the release of the consignment to you.

If this proposal does offend your moral values please pardon me otherwise reply via my private email address: jimlaurel@mail.kz for further clarification. Please be kind to get back to me if you are not interested so that I can further my search for another partner.

Regards

Jim Alfonso Laurel (ESQ)

+44 704 570 4325

+44 704 577 1083

Friday, 25 September 2009

When Marketing Goes Bonkers


One plain white facecloth

I bought a packet of plain white facecloths to take off my mascara because I was tired of throwing out cotton wool. (So very ungreen.) The label did make me laugh though.
Exclusive of Decoration.
Exclusive of Ornamentation.
It says.

How bonkers is that?
I bought them because they were plain white cloths. I could see they were plain white clothes. I didn't need to be reassured that they were free of adornment so why did they write that?


The world of marketing has started to use what's missed out as a way to convince buyers that it's great to buy their products. This started as a good thing: "no added sugar" written on fruit bars to compare them with less healthy versions, "no animal ingredients" for vegan food. After that, once people got accustomed to the idea that "no added" meant "this is a good thing" then marketers started to make meaningless "no added" statements as reasons to buy stuff. As a person who's been trained in marketing, and even used to teach it, I find this shamefully lacking in creativity.

When marketing people can't be bothered to think of something good to say, they make up something that sounds as if it might be bad, then boast that their product doesn't have it. E numbers. Have marketing people convinced you that E numbers are bad? The E means that they have been tested for safety and approved by the EU. It's when a number doesn't have an E that it's dodgy. Safe natural colours and flavours all have E numbers. Safe synthetics do too. Implying that a product is better because it doesn't have something that's harmless is wicked and lazy.

Although in the case of plain white facecloths, it's so ridiculous it's also quite funny.


Thursday, 17 September 2009

Free Tuesdays


Observing the Secular Sabbath

It's not my own phrase; I stole it from Jonathan Meades, who was on BBC2 last night in a programme about Scotland and how it's the world's leader in the ancestor business. Or rather, I borrowed it, because it reminded me of a visit to Frinton two years ago.

Mr. 4160 and I spent our wedding anniverary at the seaside in Essex, taking in an ice cream and a wander around lovely little Frinton. Estate agents' windows advertised many small homes with well kept gardens and "no onward chain". Frinton has the smallest church in England (or perhaps Essex) but anyway it's tiny. We went in, as Frinton is the sort of place where churches don't need to lock their doors to keep out undesirables. There aren't any. For the first time in ages I read the Ten Commandements which were painted in gold on wood in Arts & Crafts style, and was struck by very reasonable they are.

That said, I looked them up and found that there are more than ten (27) and that the good old Church of England had decided just to keep the sensible ones. ("The firstborn of a donkey you shall redeem with a lamb" sounds a bit parochial to me. Likewise the bit about driving out the Amorites, the Canaanites, the Hittites, the Perizzites, the Hivites, and the Jebusites. No-one else? Just them, the locals? One can't help thinking that there was some artistic interpretation of the Lord's instructions going on there.)

Back to Frinton and leaving out the spare 17 commandments. As it was my first weekend off in as many as I could remember, I lingered over "Observing the sabbath and keep it holy". I do know a few people who regularly go to church, and when they tell their employers that they can't work on Sundays, that's fine. If the rest of us say that we can't work on Sunday because we've just worked Monday to Saturday and we're exhausted, that's not good enough. So for the following few months a colleague and I had a code. "Off to church on Sunday?" "Yeah, I need to do a bit of bible study." How ridiculous is it, that you have to pretend to go to church just to get a bit of peace and quiet, a nice day pottering about doing nothing and having a cup of tea with your mates?

So there was Jonathan Meades, standing in a dull, drizzly, empty, silent street on a small Scottish Island, having a similar thought. Have we made our lives better by opening shops, cafes and entertainments on Sundays so that it's become normal to work all weekend? Or if we're not working, we're dashing around catching up with things we used to do in our lunch hour (remember that?) or when we got home and still had an evening. It's September; I ought to have the back to school, ready to start the new term kind of feeling. But after working through all but two weekends of yet another summer, feeling all worn out, I need a day off occasionally.

I can't do it alone. I can't just put my foot down and decide that it's just me. Now everyone has to be seen to work hard or else they let the team down. If I don't work on Sundays I'll be holding up a load of people who are waiting for my contribution. Collectively we've got ourselves into this state by willingly taking on extra work to see if we can earn more, get on, make progress, be rewarded financially for all the additional effort we voluntarily throw in. We've got emails that chase us home and follow us around the world on our iPhones. We're kidding oursleves that we're doing it because we want to, because it gives our life meaning. I get more meaning from picking my home grown raspberries or knitting a pair of socks.

It never ends unless we decide to end it. At least the rich Victorian mill owners gave their half-starved underpaid workers a day to go to church with the promise that they'd get their rewards in heaven. We're still falling for it, except that we're told we'll get our rewards paid on earth, in a sense of fulfillment that only comes from accepting a challenge and pushing oursleves until we hurt. And we've fallen for it. We're going to have to take our secular sabbath back ourselves. The non-stop generation needs to put its brakes on. So you can use my code if you like. Tell your colleagues that you have to go to church on Sunday then make it your own personal church. Get the papers in, put your feet up and have a chat. You don't have to achieve anything. Achievement is overrated. Just sit. Wait. Ponder. Listen to things you haven't heard in ages. Remember. Imagine.

I'll be going to church on Tuesdays. Come with me. Bring your knitting. I'll get the kettle on. We can have a bit of a natter and see if any brilliant ideas happen to crop up.

PS. The picture. I took that out of the front window one evening Sunday after sitting on the sofa for ages waiting for the right moment.